Wow, you’re a natural!
How do we learn new skills, what part of the brain structures come into play and what can we learn from all of this?
Getting to Know Neuromarketing: EEG
It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...
Getting to Know Neuromarketing: Implicit Association Testing (IAT)
As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT
Getting to Know Neuromarketing: Galvanic Skin Response (GSR)
Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?
Getting to Know Neuromarketing: Facial Coding
Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment...
5 Reasons Your Business Needs Neuromarketing in 2018
Want to avoid campaign controversy? Here are 5 reasons your business needs Neuromarketing in 2018.
