Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
May I have your attention please... Attention, Marketing and Consumer Behaviour.
It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...
The secret behind turning your New Year's resolutions into life changing habits...
Humans have been making New Year's resolutions for about 4,000 years now. Despite us all vowing to be better humans in the new year that...
Wow, you’re a natural!
How do we learn new skills, what part of the brain structures come into play and what can we learn from all of this?
Dress for Success
Make it count. The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due...
Social Distancing and Your Brain
As Covid-19 continues to spread worldwide, those of us who can are practicing social distancing. This means working from home and...
