What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
Getting to Know Neuromarketing: Eye Tracking
If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the...
Getting to Know Neuromarketing: fEMG
Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether...
