Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be...
Episodic and Semantic Memory: Which to Prioritize?
In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are...
Marketing Breakdown: TikTok and Authenticity
In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...
What is Social Commerce and is it Living Up to the Hype?
Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the...
