The Key to Advertising Efficacy: Emotional Engagement
Written By: Christina Colledani In today's day and age consumers are exposed to more advertisements than ever before. Given this...
Episodic and Semantic Memory: Which to Prioritize?
In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are...
Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...
Marketing Breakdown: TikTok and Authenticity
In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...
All About Authenticity
In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...
Why Should I Care? – Emotional Engagement and Neuromarketing
As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
