Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
