Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
All About Authenticity
In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
The Neuroscience of Brand Tribes and How to Build Them
Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tr
What is Social Commerce and is it Living Up to the Hype?
Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the...
eCommerce in Southern Africa is Just Taking Off and Neuromarketing Can Help
When prompted to think of hot spots for eCommerce, Sub-Saharan Africa probably isn’t your first thought. However, it is currently the...
Should You Offer Cryptocurrency as an Online Payment Option?
Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that...
How Augmented Reality is Changing E-Commerce for the Better
Shopping online is great. Who doesn’t love the convenience of being able to buy almost anything they need and having it delivered to...
Why Responsive Web Design is Essential to your Business
Remember around six years ago when you just got your first smartphone and started trying to browse the internet on it, only to find a...
Slide to the Left, Slide to the Right - Why You Should be Using Sliders
We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to
