Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....
Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
Episodic and Semantic Memory: Which to Prioritize?
In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are...
Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
May I have your attention please... Attention, Marketing and Consumer Behaviour.
It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...
The secret behind turning your New Year's resolutions into life changing habits...
Humans have been making New Year's resolutions for about 4,000 years now. Despite us all vowing to be better humans in the new year that...
