![Decoy Effect: Is it desirable to have an undesirable option?](https://static.wixstatic.com/media/935b38_ab320fe778e14acd9832eaddc1165519~mv2.png/v1/fill/w_608,h_608,fp_0.50_0.50,q_95,enc_auto/935b38_ab320fe778e14acd9832eaddc1165519~mv2.png)
Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....
![Bad Memories: Why Memories Aren’t Always Reliable](https://static.wixstatic.com/media/935b38_27005c77d5cf4bfdbf43e0ad13e8b5ce~mv2.png/v1/fill/w_608,h_608,fp_0.50_0.50,q_95,enc_auto/935b38_27005c77d5cf4bfdbf43e0ad13e8b5ce~mv2.png)
Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...