May I have your attention please... Attention, Marketing and Consumer Behaviour.
It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...
The secret behind turning your New Year's resolutions into life changing habits...
Humans have been making New Year's resolutions for about 4,000 years now. Despite us all vowing to be better humans in the new year that...
Wow, you’re a natural!
How do we learn new skills, what part of the brain structures come into play and what can we learn from all of this?
Social Distancing and Your Brain
As Covid-19 continues to spread worldwide, those of us who can are practicing social distancing. This means working from home and...
Your Brain on Money - Winning and Losing
In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it...
Getting to Know Neuromarketing: EEG
It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...
Do We Really Love Our Brands? Neuroscience Says Yes.
What makes us love some brands? Why are we so loyal to some but not others? And to what extent are we capable of feeling love for a brand?
Mirror Neurons - Beware Popular Folk Neuroscience
Mirror Neurons are a hot topic, but the functioning of mirror neurons in the human brain is still fairly controversial and speculative. This
Black Friday On Your Brain
How "Sales Holidays", like Black Friday, affect the decision-making systems of the brain making us want more and heightening the i
Does Neuromarketing Press A 'Buy Button' In Your Brain?
Is there really a buy button in our brains that scheming Neuromarketers can manipulate and control? Or, is this a fallacy resulting from poo
