![The Key to Advertising Efficacy: Emotional Engagement](https://static.wixstatic.com/media/935b38_175dcf06799e4f20ad7dffcd3e86b2e2~mv2.png/v1/fill/w_608,h_608,fp_0.50_0.50,q_95,enc_auto/935b38_175dcf06799e4f20ad7dffcd3e86b2e2~mv2.png)
The Key to Advertising Efficacy: Emotional Engagement
Written By: Christina Colledani In today's day and age consumers are exposed to more advertisements than ever before. Given this...
![Decoy Effect: Is it desirable to have an undesirable option?](https://static.wixstatic.com/media/935b38_ab320fe778e14acd9832eaddc1165519~mv2.png/v1/fill/w_608,h_608,fp_0.50_0.50,q_95,enc_auto/935b38_ab320fe778e14acd9832eaddc1165519~mv2.png)
Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....