The Key to Advertising Efficacy: Emotional Engagement
Written By: Christina Colledani In today's day and age consumers are exposed to more advertisements than ever before. Given this...
Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....
Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be...
Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...
Why Should I Care? – Emotional Engagement and Neuromarketing
As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
