THE SCIENCE OF PERSUASION

As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....

So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...

If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the...

Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether...

It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...

As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT

Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?

Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment...

If you ever thought the mouthwatering smell wafting out of a Cinnabon shop was merely the coincidental smell of the buns baking, then you we

How "Sales Holidays", like Black Friday, affect the decision-making systems of the brain making us want more and heightening the i