Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be...
Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
Episodic and Semantic Memory: Which to Prioritize?
In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are...
