Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...
What is Social Commerce and is it Living Up to the Hype?
Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the...
Why Marketing Automation is one of the Best Ways to Build Customer Relationships
A marketer's worst enemy: trapped doing repetitive tasks that prevent you from focusing on the bigger picture and the long-term marketing...
How System 1 and System 2 Thinking is Used in Consumer Neuroscience
Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to opti
Everything You Need to Know About Neurodesign
What is Neurodesign and why is it important? If you're anyone who works with images for work, this is for you. Neurodesign will push you
How Too Much Information Is Killing Your Sales
Is too much information killing your sales? Finding a balance between too little and too much. A look into sensory overload and how the brai
Consumer Psychology: 4 Ways To Increase Your Conversion Rate
You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making
How Neuromarketing Can Help You Build Better Landing Pages
Landing pages are a vital lifeline for converting customers. Imagine being able to optimise your landing page based on the implicit subconsc
Brand Salience - The Art of Getting Consumers To Choose Your Brand Without Thinking
Ensuring your brand stands out from it's competitors is essential for it's survival. Brand salience is more important than ever. Neu
How Smiling Faces Boost Sales
The truth revealed: Why happy faces sell and how this should change the way you advertise. Pictures of smiling people in your ads ignite con
