Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....
Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be...
