What Emotion are you Marketing to?
Should I be keeping emotions in mind with my marketing strategy? There is a large body of scientific evidence which supports a focus on...
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
