Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
A Crazy Little Thing Called 'Love'...
Another Valentine’s Day has come and gone, and along with it all the cliché marketing campaigns. Regardless of whether you’re someone who...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
May I have your attention please... Attention, Marketing and Consumer Behaviour.
It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...
