Can Nudge Marketing in Supermarkets Make Us Healthier?
We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry....
The Neuroscientific Guide to Being Financially Responsible
We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some...
Getting to Know Neuromarketing: Eye Tracking
If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the...
Getting to Know Neuromarketing: fEMG
Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether...
