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Can Nudge Marketing in Supermarkets Make Us Healthier?
We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry....
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The Neuroscientific Guide to Being Financially Responsible
We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some...
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Getting to Know Neuromarketing: Eye Tracking
If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the...
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Getting to Know Neuromarketing: fEMG
Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether...