Getting to Know Neuromarketing: EEG
It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...
How to Drink Responsibly this International Beer Day (According to Science)
There’s a lot more to the human experience than beer, so we looked around for some science-backed ways to help you stay responsible this Int
Getting to Know Neuromarketing: Implicit Association Testing (IAT)
As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT
Getting to Know Neuromarketing: Galvanic Skin Response (GSR)
Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?
Getting to Know Neuromarketing: Facial Coding
Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment...
