Your Mind On Music
Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact o
How System 1 and System 2 Thinking is Used in Consumer Neuroscience
Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to opti
Why We Make and Break New Year's Resolutions
At the start of each year we raise our glasses and preach our lists of lofty resolutions sure to be life-changing. Here's why they almos
